Beauty by Ericka used digital and traditional channels to cover the launch of its new cabin opening, duplicating her number of appointments, revenue, and her local influence.
Ericka is a beautician. After a career transition, she now offers beauty services for women and men, helping them groom and look their best in a cabin that she opened at the beginning of 2021. The place is located in the new neighborhood, “Le Quartier Oassis,” at the gates of Lausanne; it comprises 454 apartments and numerous administrative offices with commercial and green areas.
Ericka was a brand new solopreneur in the industry and the neighborhood, unsure about her logo. She was searching to re-design it and grow her brand awareness in Cressier by implementing digital and traditional tactics that allow her to increase the number of appointments and revenue. The offered services and target audience were super broad.
The solution – 360° Activities and local engagement
After analyzing her target audience, we decided on the style and palette color and redesigned the entire branding.
Our first step was re-designing the logo and website
Restructure of services
After analyzing the list of services, those that she loves doing more, how much time each one takes, revenue and demand, we changed the priority of the communications and frequency of the services, emphasizing the new flagship services.
Launch of Le Quartier Oassis. During the launch of the brand new neighborhood, she actively participated with a live demonstration of her flag service, one draw, and a stand. At the stand/podium, they invited and incentívated the people to scan the QR code that took them to Ericka’s Instagram account. By scanning and following her, they participated in a draw.
We created and ran a campaign on Instagram and Facebook for the launch of Le Quartier Oassis, using publications, stories, and reels, communicating her presence and actions before, during, and after the event.
The target audience is broad, including women and men of an extensive age range. That is why keeping an omnichannel approach was essential, enhancing search and location during the first stage.
I taught her how to create and run digital campaigns using. Choosing relevant dates during the year, seasons and using tools such as Buffer, stock images, and photo shooting.
Immediately after the opening, she left flyers in all the mailboxes of the buildings and shops of the neighborhood and also offered free treatments to the hair salon staff.
1. How to use a content schedule tool. Buffer
2. The importance of the aesthetics of photos in social media aligned with the brand.
3. How to use and discover hashtags based on a keyword strategy.
4. Why is it essential to mix stock images and original photos to increase followers, engagement, and reach.
5. How to spend the marketing and design budget wisely.
6. Create and organize information in advance: list of hashtags, people to tag according to the post/event/campaign, post texts, folder with images with similar aesthetics, etc.
The number of customers and her business size are gradually increasing.
Duplicated profits and appointments in one month.
The goal was to share with her digital marketing concepts and technics so she could manage herself and her life as an independent.